Content is what keeps your website fresh. It keeps your audience coming back for more, and it keeps the search engines happy. Without content, your website will fail. When it comes to content, though, it is not all the same. There are two basic types of content: evergreen and seasonal. In another article we discussed seasonal content and how it can benefit your website. Now, let’s talk about the other type: evergreen content, named after the trees that last year-round, regardless of weather or seasonal changes. That is exactly the type of content that helps a website grow and maintain an audience over longer periods of time.
The Importance of Evergreen Content
Unlike seasonal content, which is typically published to correspond to times or events, evergreen content does not really have a specific season. The information contained in evergreen content is useful year round, to wide audiences, and rarely goes out of date or style. Differentiating between the two types of content may seem difficult to grasp at first, but it’s really not that hard once you understand what exactly makes content evergreen, and why it is important to have both seasonal and evergreen content on your website.
What Makes Content Evergreen
As stated above, content that is evergreen does not go out of date. It is useful regardless of the time of year, what’s going on in the world, or who may be reading the site, for the most part. This is the type of content that brings in new traffic because, no matter how much time passes, the information still holds value to the average reader.
Examples of evergreen content are:
- Historical information
- How-to guides
- Topics that are not time-sensitive
- Reviews and information on specific products
Things to avoid when creating evergreen content:
- Articles based on current events
- Statistics and reports
- Latest fads
- Pop culture
Retrofitting Your Content
If you already have content that doesn’t quite fit into the evergreen model, don’t worry. You can retrofit it pretty easily. All it takes is a keen eye and a solid understanding of what makes content truly evergreen. Go through your content and remove anything that “dates” it: references to specific current events and news, for instance. Make sure that, even years from now, when someone finds your content, it is still relevant.
I pride myself on creating content that will last. Contact me today and let me help you with your evergreen content needs.